But don’t be mistaken - this is not all that makes Binance such a prominent player; one that everyone looks up to. They have always been thinking out-of-the-box, and as a result, besides doing currency exchange, Binance has also created some unique offerings like a “LaunchPad” token sale program or “Gifto” for virtual gifting. They also diligently help young startups grow by providing the required guidance and support, which includes, but is not limited to listing or even cryptocurrency funding. So, evidently, the things that worked for Binance (well, broadly), can be summarized as: